A User’s Guide to Donor Recognition Levels

"F" is for Fundraising

There are two issues at play here. First, do donors really care about our recognition names/levels/circles/clubs? Does this recognition drive loyalty and gift size? And second, what can the charity actually offer for each level so that it isn’t just a made-up name with no substance?

Luckily, I’ve got some strong opinions on this!

Do donors care about the recognition level we assign them?

Yup! Although I’d say the vast majority of donors have no idea they have been grouped together in a specific way. Some organizations have even taken to using a single list, without sorting donors by giving level. This is meant to illustrate that every gift is of equal value, which of course isn’t true and I’ll bet your donors know it.

Personally, I am part of the crowd that’s proud to see how my gifts compare to others. This is basic human nature and can inspire…

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